Yes, there has been confusion….to clarify, the OFFICIAL This is Why You’re Fat launch event is happening October 29 and is called the EAT N TWEET CHALLENGE!
In partnership with HarperStudio, Suite 2046 and Vendr.tv This is Why You’re Fat is taking over NYC’s Twittering Food Carts for 24 hours!
This is Why You’re Fat’s EAT N TWEET CHALLENGE
This is Why You’re Fat is taking over NYC’s most popular food trucks for a day, giving the nation’s fascination with fatty foods the 2.0 treatment, all over again! I’ve created a Twitter contest involving six of Manhattan’s most popular Twittering food trucks to join the Gross Food Movement and celebrate the blog to book that made it all happen. When:Oct. 29 (the week of publication), from 11pm to end of day.
Where:Throughout Manhattan (mostly downtown locations).The Twittering Food Trucks:
The Treats Truck (winner of a Vendies award)Cupcake StopThe Contest:
The Bistro Truck
Waffels & DingesCravings Truck Van Leeuwen Artisan Ice Cream
- Every 20 minutes This is Why You’re Fat (@tiwyf) will be twittering the locations of each truck as they move through the city.
- Each truck will be creating their own This is Why You’re Fat-inspired menu item for the day.
- Fans must hit each truck over the course of the day and tweet a pic of themselves eating the This is Why You’re Fat special item.
- The first person to tweet pics of them eating all six items will win a private food cart party of their choice with 25 of their friends plus This is Why You’re Fat swag including a free copy of the book!
- In addition, the food cart with the most popular This is Why You’re Fat item will have it featured on Thisiswhyyourefat.com and *might* even add to their menu for good!
